Culture at Nurse Next Door

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Our purpose is Making Lives Better through Happier Aging. We help seniors stay in their homes for as long as they choose, but our real talent is caring and connecting to seniors’ hearts. We have a mission to help seniors continue doing what they love most. We are not just another homecare company fulfilling daily tasks, we are a company that admires people and seeks to make a difference in everything we do. By working at Nurse Next Door you will be part of a growing company that is helping seniors do what they love again.

With 200+ locations in 3 countries and growing, Vancouver-based Nurse Next Door has been ranked by Canadian Business and PROFIT as one of Canada's fastest-growing companies and Entrepreneur Top 500 Franchise as a home care franchise system dedicated to delivering premium care to our clients. Founded in 2001 based on the personal experiences of Co-Founders Ken Sim and John DeHart, Nurse Next Door is focused on becoming a globally-admired brand.

Our Perks
  • Ability to grow your career
  • Family-fun work environment with All Star Parties, Internal Currency (Flowerbucks) and Team Events
  • Weekly recognition – Heart Star, Flowerbucks (internal money you can trade in for prizes)
  • Dreams Program
  • Medical and Dental benefits
As the Digital Marketing Specialist, you are responsible for driving traffic and optimizing lead generation for B2B and B2C programs to maintain and elevate Nurse Next Door’s status as a leader in the private home healthcare industry and Top 500 Franchise System in Entrepreneur. Your focus will be on improving online campaigns to drive conversions — and ultimately clients for Nurse Next Door. You will work collaboratively with the Nurse Next Door marketing team and embody our four core values: Admire People, Find a Better Way, WOW Customer Experience, and Passionate About Making a Difference.
Responsibilities
  • Strategic Google Ads management to generate quality leads that support business growth
  • Liaising with 3rd party Google Ads agency to oversee strategy implementation of campaigns
  • Coordinate and maintain relationships with North American Franchise Partners so they are equipped to grow their businesses and most effectively serve their markets
  • Monitor and report on traffic sources (organic, PPC, social) and their performances to achieve business goals
  • Liaising with external digital advertising agencies working on Nurse Next Door or CPE marketing campaigns to provide feedback and expertise
  • Be immersed in best practices and optimizes Nurse Next Door’s centralized programs such as PPC campaigns (Google Ads, Facebook, Bing etc)
  • Work with Content Marketing Specialist to strategize and build out SEO-rich content and results-driven pages for websites
  • Work with Senior Creative Designer on optimizing effective landing pages and A/B Testing
  • Direct or oversee SEO strategy
Skills & Experience
  • Strong management and organizational skills
  • Strong communication skills in spoken and written English
  • Solution-oriented individual who is not afraid to ask questions and takes initiative where appropriate
  • Proficient in Google Analytics suite with completion of the Google Analytics Academy within past year
  • 2+ years of experience, franchising industries an asset
  • Bachelor’s degree or diploma in Digital Marketing, Business Administration or a related field
  • Extensive knowledge of: Planning and optimization of Google Ads and Bing Ads campaigns on global scale, SEO principles, A/B testing
  • Proven results working in B2B and/or B2C industries with a track record of successful campaigns
  • Past experience and understanding of traditional and digital marketing, email campaigns, market research, and data analytics
  • Technology proficiency in tools such as Wordpress, MailChimp, Google Analytics, and similar applications
  • Ability to work independently and collaboratively within teams, effectively managing multiple projects and consistently meeting deadlines
  • Asset: graphic design skills
Email your resume and a brief description explaining why you would be perfect for this role. We Make Lives Better - so let's start with yours! Apply to [email protected]